During last month’s ePharma Summit where some 400-plus people gathered at the Hilton New York over the course of three days, our very own Jim Miller, President and CEO of PharmaLeaders, donned his reporter’s hat to conduct three compelling interviews with innovative thinkers on their unique perspectives.
Proven Strategies for Social Media Success – David Kopp, EVP and GM of Healthine’s Media group, is part of the largest consumer health media network, providing health information searchers with access to the highest quality health content on the web. During his panel discussion “Meet Your Future Boss: The Rising Stars of Pharma Marketing Innovation,” David discussed how industry giants like AstraZeneca, GSK and Bristol-Meyers Squibb are using eDigital and social marketing innovations to improve brand sales, reach the right consumers, and better meet the needs of physicians and patients. In his interview with PharmaLeaders, David shares how pharma marketers can successfully navigate the muddy regulatory waters of the social media landscape. Listen to the interview or download the transcript for the full report.
Harnessing the Power of Mobile Technology – Daniel Piekarz, Vice President of Business Development for Life Sciences at DataArt, a global software consultancy firm that helps healthcare and life sciences companies meet regulatory, technological and other challenges seamlessly and efficiently, demonstrated new ways that pharmaceutical companies can leverage mobile technology to market their products. In his PharmaLeaders’ interview, Dan explains the creativity and ingenuity of DataArt using a prototype, designed in just three days and developed to improve both patient and physician experiences while boosting pharma brand recognition at the point of sale. Some other areas of DataArt’s expertise lie in mHealth solutions, IoT & M2M, EHR/EMR development, regulatory compliance, big data and analytics and workflow automation. Listen to the interview or download the transcript to learn more about the scope of DataArt.
Effective Use of HCP Multichannel Marketing – Anne Stroup, Vice President of Strategy for Alliance Life Sciences, a leading global life sciences consultancy and technology provider, shared innovative solutions for maximizing marketing investments as part of her ePharma panel discussion “Effective Healthcare Professional Multichannel Marketing Drives Brand Growth.” In her enlightening conversation with Jim, Anne gave further proof of her marketing savvy as she explained multichannel marketing strategies and techniques for reaching hard-to-reach HCPs. Read the transcript or download the interview to learn more about multichannel marketing in today’s healthcare environment.