About Collaborative Marketing Solutions

Launched in 2011, Collaborative Marketing Solutions (CMS) set out to deliver unique and highly effective services that solve unmet marketing needs in the healthcare and life sciences industry. Our collaborative agency style has always leveraged the best of the best in talent to innovate superior solutions for our clients.

Today we provide an exhaustive suite of marketing solutions, communications, and strategies through a family of companies servicing over half the Fortune 100. Our success stems from focusing on engagement, which will continue to drive the future of digital marketing for years to come.

We have clients and offices around the globe. Our U.S. headquarters is Wilmington, Delaware and we have locations in King of Prussia, Pennsylvania (U.S), San Antonio, Texas (U.S.), Gdansk, Poland; and Makati, Philippines.

Summary of Services

We offer our clients the ability to recruit and nurture audiences in ways no one else can – meeting every compliant requirement for identification, targeting, and communications. Plus, our dynamic solutions for video, AR, and digital interaction create memorable and impactful audience experiences.

Not only are we an omnichannel marketing partner, but our offerings are also uniquely designed to help clients improve engagement with key audiences for greater impact, as well as allow essential measurement of every marketing initiative for effective spend and valuable insight. Clients will improve decision-making with analytics of omnichannel performance in real-time.

Our breadth of services include:

• Targeting: Audience Data (email, digital ID, social media, and more), 360-degree Profiles, Fingerprint AI for in-market/intent identification, specializing in healthcare for access to Physicians, HCPs, Patients, and Caregivers

• Lead Generation: Custom Audience Channel Development

• Content: Create, Publish & Distribute Meaningful Digital Assets, Video Strategy & Production, Social Media Development

• Communications: Omnichannel Strategies & Execution, Virtual Rep Connect and Event360 as hybrid meeting technology solutions

• AR Marketing: Memorable Interactions & Essential Measurement

FAMILY OF COMPANIES

Data360

Our company dedicated to Audience Targeting & Development is Data360. With a smarter and tech-fueled approach to healthcare marketing data cultivation, we provide broader and better access to physicians, HCPs, patients, and caregivers. Rely on our Fingerprint AI solution for custom audience development based on real-time intent. Beyond access, we offer valuable insights into audience behavior and cost-effective ways to activate and engage. Finally, we deliver unmatched data integrity and stewardship services.

Learn more at https://www.data360online.com/.

Therapeutic Marketing

Our services for Publishing Content, Building Online Communities, and Nurturing Brand-Audience Connections are produced by Therapeutic Marketing. We communicate with consumers, patients, professionals, and healthcare providers by offering valuable, immersive content that captures attention and influences behavior. Our individual therapeutic communities are online news, resources, and community environments focused on keeping HCPs and patients connected, informed, and educated.

Learn more at https://therapeuticmarketing.com/.

Visual Health

Relaunched in 2022 as its own company to serve a growing demand for AR Marketing and Predictive Analytics, Visual Health provides visually dynamic and immersive digital experiences to engage and measure marketing efforts, performance, and spend to improve outcomes. By adding an augmented reality component to a marketing program, our clients engage every key audience in a memorable way. Plus, we allow our clients to measure performance of omnichannel marketing with real-time metrics for each point of engagement (print and digital) via one single dashboard.

Learn more at https://www.visualhealthonline.com/